Live U.S. beef grilling and tasting returned to physical reality through an exciting reunion between the U.S. Meat Export Federation (USMEF) and the retail leader in Lebanon Spinneys. With a growing sense of optimism enough to combat the negative impact of the pandemic, USMEF teams of skilled chefs and promoters spread positive vibes of good eating habits, healthy cooking and tasteful family meals prepared with U.S. beef among shoppers of six Spinneys stores in Beirut and its environs. The two weeks of Christmas and New Year, were turned this year into a more joyous and healthful season by offering freshly grilled U.S. beef steaks to Spinneys customers under a grabbing headline of how to beef up the plates with health and taste. Adding fun and entertainment to the promotion mood, an inflatable mascot featuring a U.S. Black Angus bull walked around the stores and invited shoppers to follow his footsteps to taste and discover the quality, product variety and unmatched tenderness and flavor of U.S. beef.
