During the festive holiday season of December 2025, U.S. Beef returned to Spinneys stores across Lebanon through an engaging live grilling and tasting activation held in collaboration with the U.S. Meat Export Federation (USMEF). Launched under the headline “U.S. Beef for Holiday Gatherings!”, the campaign brought warmth, flavor, and optimism to shoppers despite the country’s ongoing economic challenges.
Across 24 promotional days, skilled chefs and trained promoters hosted live grilling sessions at Spinneys Hazmieh, Dbayeh, and Mtayleb, inviting customers to taste freshly prepared U.S. beef steaks and burgers. The activations emphasized healthy cooking, balanced eating habits, and the joy of sharing high-quality meals with family and friends during the Christmas and New Year period.
Shoppers were introduced to the superior quality, tenderness, and rich flavor of U.S. beef while exploring a wide range of chilled cuts available at Spinneys meat counters and self-service chillers. Featured selections included USDA Prime and Choice cuts such as Rib Eye, Brisket, Chuck Roll, Striploin, Tenderloin, and Burgers.