July 25, 26, 27 & 28, 2019
“Grill U.S. Beef Like A Texan” was the concept raised above the U.S. beef promotion counters displayed at two of Spinneys Lebanon flag stores in Hazmieh and Beirut Souks. Supported by the Texas Beef Council, USMEF completed eight days of product demonstrations and tastings. Texas Beef promotions were part of an overall BBQ Festival event organized by Spinneys Lebanon and in continuity of the Meat Festival which commenced at Spinneys stores earlier in June. USMEF partnered with Spinneys to lift the unique quality image of U.S. beef higher and expand sales of chilled premium U.S. beef cuts wider.