The U.S. Meat Export Federation (USMEF), in cooperation with the Office of Agricultural Affairs at the American Embassy in Cairo, hosted the “Demand Building Seminar & Product Showcase” on September 13, 2026, at Crowne Plaza Alexandria Mirage.
Bringing together industry professionals and key members of Egypt’s hospitality and foodservice sector, the event provided an engaging platform to explore the quality, versatility, and culinary potential of U.S. Beef through a combination of technical knowledge, product showcasing, and live culinary demonstrations.
The seminar focused on strengthening participants’ understanding of U.S. Beef and its applications across professional kitchens, highlighting different cuts, preparation techniques, cooking methods, and opportunities to create distinctive menu offerings.
A live product showcase complemented the technical sessions, allowing attendees to experience U.S. Beef through a specially curated menu by The Butcher & The Chef. The menu featured a selection of dishes designed to demonstrate the versatility of different beef cuts, including:
- Crispy Fried Liver Bites with garlic aioli, BBQ seasoning, and fresh parsley
- Slow-Cooked Chuck Beef Ragù with pasta, rich tomato ragù, Parmesan, and fresh basil
- Miso-Braised Short Ribs with spiced sweet potato purée, miso gravy, and pickled red onions
- Whole Grilled Tenderloin with steak sauces, roasted vegetables, and caramelized onions
- Ribeye Steaks prepared sous vide
- Ribeye Cap Roulade with herb butter, char-grilled flat iron steaks, and chimichurri sauce
- Beef Liver Steaks with charred peaches and balsamic onion jam cream sauce
The event offered attendees an opportunity to discover how U.S. Beef cuts can be transformed into diverse, premium culinary applications, while emphasizing the importance of proper selection, preparation, and cooking techniques.
Through this seminar and product showcase, USMEF continued its efforts to support the Egyptian foodservice industry by building product knowledge, encouraging culinary innovation, and showcasing the quality and versatility of U.S. Beef.